Thursday, December 3, 2009

Google Public DNS is scary http://48w.me/953

Friday, October 23, 2009

Broadcasting live from #hmdm at http://ManagingTheEdge.com/live

Friday, October 2, 2009

Talking Google Wave and SEM Tips for The Holidays at http://ManagingTheEdge.com/live giving away a Google Wave invite

Friday, September 11, 2009

And we are live talking PPC, AdWords, Keyword Research and more with @briankaldenberg http://ManagingTheEdge.com/live
Talking with @BrianKaldenberg about all things internet marketing live in 20 minutes at http://managingtheedge.com/live

Friday, August 28, 2009

Getting ready to go live on #mte talking "tools of the trade" with @aaronwebb and @mitchgroup http://ManagingTheEdge.com/live

Tuesday, August 25, 2009

Advertise On Twitter - How Restaurants Can Use Social Media | Social Media Marketing Strategies

Advertise On Twitter - How Restaurants Can Use Social Media | Social Media Marketing Strategies


How Restaurants Can Use Social Media | Social Media Marketing Strategies

From How Restaurants Can Use Social Media | Social Media Marketing Strategies

The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a potential client, who is a major player in the restaurant industry, I outlined the following initiatives and talked about how they can and should be using social media.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


How Restaurants Can Use Social Media | Social Media Marketing Strategies




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Sunday, August 23, 2009

Advertise On Twitter - 8 new articles

Advertise On Twitter - 8 new articles


For Restaurants Twitter = Local, Facebook = Mass Market

From For Restaurants Twitter = Local, Facebook = Mass Market

So, how are these two things—local marketing and Twitter—connected? Twitter, as opposed to Facebook (the still underutilized but global social medium) is all about "local." It is existential, thriving in a world of "here and now." The founder of LA-based Kogi, the instantly famous Korean Taco Truck concept , credits its success completely to his ability to communicate via Twitter with his local customer base. He is able to draw upwards of 400 customers within 15 minutes of tweeting the new mobile location for his trucks. If you are more than a few minutes from the new location, forget about getting there in time to eat before the police chase the truck to a new site. Nothing is more local than this.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


For Restaurants Twitter = Local, Facebook = Mass Market




Local Restaurants Embracing Twitter

From Local Restaurants Embracing Twitter

I find it interesting that so many restaurants are using Twitter, even though they don't have a handle on how to fully monetize it, or measure its success. As Kristen Costa said of Twitter "It's a powerful tool. We didn't know quite to the extent." I wonder if this the Achilles heel of Twitter. So many people have heard of it that they feel they have to be on it, even as Jenny Cheifetz says "Twitter, to me, is still a mystery." It will be curious to see in three months how many of these local restaurants are still actively using Twitter, or whether it Twitter will have been another fad that has come and gone?

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Local Restaurants Embracing Twitter




Twitter for Restaurants

From Twitter for Restaurants

This guide is for restaurants just starting out on Twitter. After getting a few of my own client's restaurants set up with Twitter, I discovered they really didn't know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had a restaurant to run, not camp out all day managing their Twitter accounts.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Twitter for Restaurants




How Twitter May Change Restaurant Marketing

From How Twitter May Change Restaurant Marketing

This is big stuff and really could help restaurants of all sizes, types and styles open up a new element to marketing to consumers. Rest assured there will be many aspects to this concept as it develops over the months to come, but for the restaurant industry this means a little bird told me . . "its a good thing".

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


How Twitter May Change Restaurant Marketing




Twitter Restaurant Marketing Tips

From Twitter Restaurant Marketing Tips

Watching how how other businesses like yours use Twitter will give you ideas about what to write. In your tweets, you can post links to websites and photos. For sharing pictures, use a service like TwitPic and when you post a website link, it will be automatically shortened to fit within 140 characters.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Twitter Restaurant Marketing Tips




Twitter In Plain English

Still don’t get Twitter?



This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Twitter In Plain English




Use Twitter to Help Your Restaurant Marketing

From Use Twitter to Help Your Restaurant Marketing

And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Use Twitter to Help Your Restaurant Marketing




Restaurant Marketing – Using Twitter to Promote Your Restaurant

From Restaurant Marketing – Using Twitter to Promote Your Restaurant

Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Restaurant Marketing – Using Twitter to Promote Your Restaurant




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Thursday, August 20, 2009

Advertise On Twitter - 6 new articles

Advertise On Twitter - 6 new articles


How to Use Twitter for Marketing

From How to Use Twitter for Marketing

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


How to Use Twitter for Marketing




Twitter Marketing Ideas for Businesses

From Twitter Marketing Ideas for Businesses

Twitter continues to be a very useful and powerful tool for communication. The old euphemism, "it's not what you know, it's who you know," no longer applies online. On the Internet, it is who knows you. Twitter is the tool that allows many people to find you and get to know who you are. Here are a few tips to help your business leverage Twitter.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Twitter Marketing Ideas for Businesses




10 Ways Twitter Can Make Money

From 10 Ways Twitter Can Make Money

How can Twitter make money? That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.

With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money.

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This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


10 Ways Twitter Can Make Money




6 Tips For Restaurants On Twitter

1. Feature your Twitter profile in your restaurant

img via Ted Murphy

img via Ted Murphy

2. Twitter only promotions

image via ThreeMinds

image via ThreeMinds

3. Put a picture of your restaurant, food, or menu as your Twitter background

4. Include your name and website in your profile

5. Use a descriptive description for your profile – with your type of food, hours, and location

6. Follow local Tweeps


This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


6 Tips For Restaurants On Twitter




Your Customers Aren’t On Twitter? It’s okay…



This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Your Customers Aren’t On Twitter? It’s okay…




Twitterville

You can now pre-order Shel Israel’s new book “Twitterville” from Amazon. What is Twitterville all about?

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you're com- plaining about the weather with local friends, the next, yuo're talking shop with a colleague based halfway across the globe.

No matter where you're from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you'll quickly find the ones who can make a difference to you.

Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

This blog post is from Advertise On Twitter - Tips & Tricks for marketing and advertising on Twitter.

Twitter Restaurant Marketing


Twitterville




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